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The 10 modules of the Social Media course help you understand how to engage with customers and prospects on social networks, learn about tools to better manage relationships and achieve business results.
1.Why Use Social Media
After this module, you will:
- Understand that social media can be an efficient marketing channel and that using Twitter, Facebook and other channels is a free way to disseminate your content
- Appreciate that marketing in social media requires a strategy that fits in with your business goals
- Understand your audience and how social media has changed how they communicate, how they use and engage with information and how you can use this to make your business successful
- Know that social media communities can help you engage one-on-one with your customer base on a more personal level and how to get the most value out of this relationship
2.Blogging
After this module, you will:
- Understand the different approaches you can take to blogging, either as a blogger or engaging with bloggers and which will work best for you
- Know the top 5 guidelines for successful blogging
- Understand how to build relationships with other bloggers and learn how this community can make your blog become successful
- Learn how blogs can be useful in alerting your audience to new content that can be found on your website or your other social network channels, and how new content will help with search engine optimization
- Know what data you can use to measure the impact of your blog such as shared content via Twitter and Facebook and web traffic to your site
- Appreciate how important it is to have a strategy when approaching your blog, understanding what your content will be about and who will write and edit this content
3.YouTube
An overview of how YouTube can be used as a central part of your video marketing. After this module, you will:
- Understand how YouTube can work with your marketing strategy
- Know the different ways that videos can be broadcast and identify the key demographics that they will appeal to and why
- Understand how YouTube can be used to optimize your business' search engine results and increase your conversion rates
- Learn how you can use tools to increase your video's success
- Understand how to drive an audience to your video by utilizing your existing online presence, such as through your website and social media channels
- Understand your audience and how social media has changed how they use and engage with information, and how you can use this to develop a successful strategy
- Know how to build a strategy based on your research, and understand the factors you will need to consider to help you achieve your goals
- Know that social media communities can help you engage with your customer base, and how to get the most value out of this relationship
- Appreciate the value of measuring your progress with metrics and what tools to use to recognize whether your strategy is right for you and whether it is worth your investment
- Understand that social media can be an efficient marketing channel and that it is important to integrate your content with your other strategies to help you to engage with a wider audience
5.Facebook
After this module, you will:
- Understand the best ways to engage with consumers on Facebook through organic marketing, paid marketing, location-based marketing, gaming and applications
- Learn about the opportunities open to you on Facebook, including Facebook Profiles and fan pages, events and groups
- Know the tools available that make Facebook easier to use, from desktop apps that make it easier to post updates, to content delivery tools that will free up your time
- Understand how to use Facebook Insights along with your own website analytics to measure your impact on Facebook
- Think about the policies and contingency plans to put in place to ensure your content is compliant with your brand plan
6.Twitter
Using this messaging service as another channel for online marketing. After this module, you will:
- Understand the importance of building your community on Twitter and what you can do to establish yourself as an authority for your industry
- Use Twitter as a customer service channel and understand how you can use this as a tool to engage on a personal level with both loyal and new customers
- Plan a strategy to ensure your company's profile is compliant with your brand plan, and put in place policies and contingency plans understanding how you will respond to any negative or abusive traffic you might face
- Understand the language used in the Twitter universe and how to use it to connect with your audience
- Know the tools available that will help you to disseminate your content simply, and what content delivery tools you can use to make the best use of your time
- Measure your success on Twitter by analyzing how your audience is engaging with you and your content
7.LinkedIn
After this module, you will:
- Establish whether LinkedIn is right for you and your audience
- Consider the marketing options available and what can be achieved through both paid advertising and building relationships organically
- Understand how participating in LinkedIn can build your brand awareness and industry authority in a very targeted way through the Q&A and Groups tools
- Plan a strategy to ensure your company's profile will comply with your brand plan, and what policies and contingencies you'll need to put in place considering that LinkedIn is a professional network
- Measure your success on LinkedIn by analyzing how your audience is engaging with you through the Q&A and Group Activity tools
8.Social Media ROI
Tracking and managing your campaign's success. After this module, you will:
- Understand how to measure your social media success and what you should look at to consider if this is a good return on investment for your business
- Examine what you consider your goals to be, as social media requires a different view to traditional business goals of buying and selling, and are also different from the metrics that track your progress online
- Know the value of your community and recognize the evangelists and ambassadors for your business
- Know the value of good content and ensure your resources are being used wisely
9.Social News Networks
Managing your brand and your offering using social news networks. After this module, you will:
- Appreciate the importance of establishing a voice and style on your social news networks through a brand plan
- Understand the factors that you should consider when developing your brand plan and how this should be developed to help achieve your goals
- Use your brand plan and the knowledge of your audience to develop a strategy for each social media channel to benefit from the advantages of each
- Understand the current social media trends that will help you be the most up-to-date source within your industry
10.Online PR
Creating press releases and optimizing exposure through online news engines and directories. After this module, you will:
- Know the different topic areas that you can cover in an online press release
- Appreciate who you are writing for and the different content
- Understand that keyword research is required, that your chosen topic will dictate the keyword and how keyword tools work
- Know the format for writing a press release and the best ways to make newsworthy and engaging content
- Understand how multimedia such as images and videos can be used within a press release to optimize your online PR plan
- Recognize the tools available that can be used to analyze and measure the distribution of your press release
- Recognize how social media can be used to optimize SEO and understand how to build a special media content strategy to distribute content
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