Mr. Adam: Hello Optimizers! Wassup?

The other day I was wondering on what to go forward with, you know, I’m trying to optimize my website. So, what do you think about on-page-seo & off-page seo? And, Which SEO technique is more important to be successful? or d’u think that both are important?

Mr. Allen: Hello Adam! Basic point is that, On-page SEO requires skill and efforts from you where Off-page does not require much knowledge. On-page fully depends on HTML tags where Off-page is less technical. And I believe, On-page is hard to learn where Off-page is easy to learn… ha ha ha. So I’d go first with off-page. 

What do you say Parker?

Mr. Parker: I think both techniques have its own strategy but as far as method is concerned, I think on-page is very effective. It requires some good skill and an expertise in this method. Yea! It definitely depends on some html tags.

Mr. Adam: So can you please label me important ON-page seo techniques, Allen? That would be really kind of you.

Mr. Allen: Of Course Adam! Do the basic on-page firsts like proper h1 h2 tags and implementing keywords and meta descriptions, meta tags, Alt tags, Anchor tags. That effort would help increase the count of index pages in search engines and majorly your effort into anchor tags would retain a visitor for longer periods.

Mr. Adam: Thank you for the information. If needed I will contact you on your email.

Mr. Allen:  My pleasure. Anytime!

Mr. Parker:  I agree with Allen completely. He definitely has good knowledge of ON-page Optimization, doesn’t he? 

Mr. Adam: Yeah, he surely does! Well, now I'm really learning through these conversations… thanks so much for not charging though :-) ha ha ha. To be honest, I’m crazy about SMO; doesn’t it kick-start a business instantly?

Mr. Parker: True! Now-a-days everybody is crazy about social profiling which is directly linked to increase their business online. They want to be on WWW (World Wide Web) in one or the other form, may it be social profiling which comes for free, or using advertising programs which are majorly paid or go for organic search engine optimization processes, which are certainly long processes but long-time beneficial too.

Mr. Adam: Hey! What is this advertising program? It’s new to me… can you please explain?

Mr. Allen: O! It’s nothing very complex Adam! Simply refers to advertise your business or website using paid ads provided by Google or Yahoo or Bing or other commercial website. It goes to get more customers for your business. These adverts are visible to people searching on search engines and on similar websites and blogs. When compare to SEO, this ‘Paid Advertisement’ or call it Search Engine Marketing will generate you instant & more business... Why don’t you go for it?

Mr. Adam:  kewl. I think when I start with any product I need to advertise on Google?

Mr. Parker:  aah! It’s not necessary, however. If you are really interested to generate your business fast, you can go ahead with Google Ads; similarly you can advertise your products on Yahoo, Bing & Facebook.

Mr. Adam:  Cool.  Got it! Thanks buddy. What we see on facebook @ right side are nothing but advertisement for business, right?

Mr. Parker: Exactly! So now you’re getting the point.

Mr. Adam: Yeah! It’s really wonderful. 

Mr. Parker: But let me tell you these are totally different from SEO.

Mr. Allen: I agree parker. @ Adam: But before you start advertising your product, make sure that your website is user-friendly, fast-accessible and attractive to your users and sure make your landing pages load fast – New visitors or old, Nobody likes waiting - Remember.

Mr. Adam: Another new term….. What you mean by landing pages? 

Mr. Allen: Nothing but if you are advertising about your product page www.abc/product.html make sure that page should not take too much time to load. Better describe your product well in Ad itself so that a user should know about the product in detail so that automatically fetches more patience to him.

Mr. Parker: Good example Allen. I hope Adam is now very clear about the SEM, aren’t you Adam?

Mr. Adam: Oh Yes! Very clear, only about the advantages yet though. Can you sometime explain me the process of setting up Ad Campaigns online and in-detail Parker? It would really be great!

Its’ perfectly plain English!

Yes, it does mean: ‘Follow me’ …you are right!

Yesterday, we’ve been through the topic ‘No follow’ which actually dealt with the reverse concept – it is indeed the exact opposite term. You know how NoFollow works, who it affects and what all it does… pretty simple, wasn’t it? Well, today we’ll be studying this ‘do follow’ thing. And believe me when I say, ‘this is more than simple’ seriously.

• Search engines do follow all the posted links on a webpage.
• Search engines do get influenced by the host’s PageRank when ranking the guests’ website page.
• Search engines do index the link which apparently means ‘indexes the concerned website.’

• Do follow has exactly the same characteristic features as a site would have if it hasn’t been assigned the ‘no follow’ attribute.
• ‘DoFollow’ is not an HTML attribute.