Search Engine Optimization & Social Media Optimization Updates: SEO

SEO – Session Part - XIII

12:28 PM

SEO – Session Part -13

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Today's Inspirational Quote:

"I've never seen a monument erected to a pessimist."

-- Paul Harvey

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KEYWORD ANALYSIS

Let me show you how to do ‘Keyword Analysis’ today – it’s very simple and interesting!

‘Google’s Keyword Tool’ is one the excellent analyzing tool where you can check a keyword’s competency easily. Follow this process:

Step1: Go to https://adwords.google.com/select/KeywordToolExternal

Step2: Enter your keyword (or phrase)

Step3: Enter the code as given

Step4: Click on button ‘Get Keyword Ideas’

This is how the page looks:

Lets’ say we wanna do the Keyword analysis for this website’s keywords: http://www.ezlistmailer.com/.
If you know, or go through it once, you understand that emailing is the prime business here. So now let’s see how its keywords rank. Follow the above process and enter the keyword ‘email’ in the ‘Enter one keyword’ box.

Here’s how the result page will look:

The Google analysis tool will show the following:

1.         Our keyword and a list of ‘related keywords’

2.         Advertiser competition

3.         Local Search Volume (for a month)

4.         Global Search Volume.

*Consider the ‘Global Search Volume’ if your product is international and go for ‘Local’ if your search is for local audience.

**If you wanna see more columns, you can add or remove them using the ‘Choose columns to display’ option.

Result of the research shows that our keyword ‘email’ is the most searched term when compared to its related stuff. I suggest you go now & try it yourself for many keywords of your interest. If you find that the keyword you use is searched less that any of its related keywords then better replace yours with it.

Let me give you an example:

The keyword ‘Add to favorites’ has 18,100 searches where as keyword ‘Bookmark’ has 220,000 Searches… Got that? So better use ‘Bookmark’ instead of ‘Add to favorites’ for more traffic.
So get going now!

Check out the competency of your websites’ keywords!

That’s all for the day then… C ya t’rrow.

V-Empower Inc.: SEO Training Session Part XIII - 03-Dec

Important Note: Guys don't worry if you missed the sessions, by clicking the image below you can see all the training sessions from the Beginning.