Doorway Pages
Doorway Pages:
Yeah, you got me right!
These are sort of doors (available only online) directing you into ‘unwanted’ web pages!
‘Doorway pages are designed primarily for search engines, not for human beings.’
Talking technically doorway pages are web pages which are stuffed with keywords to rank top in search engine results BUT they aren’t worth using! Call them temporary web pages because the instant they appear, they start redirecting you to other page automatically or test your patience by requesting you to click to proceed!
Doorway webpages are basically created for spamdexing, i.e., for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. Doorway pages are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages, etc.
‘Doorway pages use some form of cloaking, which is a big NO-NO in SEO.’
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Today's Inspirational Quote:
"Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new."
-- Brian Tracy
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Like say we did a search for "Wallpapers" and choose the top-most link from the search result result page – a click on the link will take you to the doorway page which has our ‘search term’ but doesn’t have any wallpapers – then we are automatically redirected (thanks to the fast meta refresh command) to a new website which isn’t something you want! (You may sometimes be requested to click somewhere to reach your target.)
As you’ve seen that users don't arrive at the goal page in the first go – there’s a gap between the entry and the goal page... that’s why these pages are called "bridge pages" or "jump pages" (from user’s point of view).
*Search engines DO NOT accept pages using fast Meta refresh and so doorway pages are referred as SPAM.
Doorway pages are pages that have been designed for one purpose only: To rank high in the search engines for a particular keyword.
Usually their design is relatively simplistic and includes a lot of text, but contains very little graphics or other fancy effects. Their text often consists of the same phrase(s) being repeated over and over again to just rank high in search results.
Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of webmaster guidelines.
A search engines’ aim is to give its’ users the most valuable and relevant search results. Therefore, they can’t tolerate practices that are designed to manipulate their techniques and eventually performing poorly in their sole responsibility.
A doorway page is no more than a one-page click-through advertisement for a website.
Doorway pages act as giant banner ads – They’re frustrating… An instant response would be to look up for the close button. Doorway pages an one-way street - you can arrive to a the website via them, but if you come to the site by using other entrances, you'd see no trace of the existence of these pages.
Reason to use doorway: Many sites base their designs on Flash, JavaScript and plenty of images which may surely please the eyes of the visitors, but technically talented search engines don’t understand them and so our so called ‘SEO Experts’ try to fool the Search engines by challenging their techniques.
Mind it: Getting blocked or banned (for an indefinite period) is the only punishment then, so better BEWARE!
The search engines initially tolerated this behavior, but as their databases started getting filled with doorway pages they realized that these pages would quickly conquer the top ranking spots replacing the deserving websites, apparently reducing the quality of their indices which eventually would lower the value of the search result itself, resulting in users abandoning the search engine!
So search engines started removing them!
Being an optimizer myself, I would recommend that you focus on optimizing your actual content pages instead of creating doorway pages. While doorway pages can only be used to attract traffic from the search engines, a well-optimized page that has good content can get visitors from the search engines AND make people spread the word about your site.
Thanks!
V-Empower Inc: Topic Today: Doorway Pages
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