Man is a social being in the natural world and so are websites – a social being in the web world – Very simple… isn’t it?

If you wanted to make yourself or your product or an event famous in the real world, you would prefer putting big-banners on the road-side, Television Ads, Newspaper advertisements, Radio announcements, pamphlet distribution, etc. These are the natural ways of letting people know that you exist!  … Also suits to say that you have an ‘excellent idea to share’, a ‘new project’, ‘a new product’ and so on.

But, how if you’ve got an online site with excellent products or services in it?

How would you let the world know about your existence?

I’m pretty sure, it’s quite impossible for the whole world population to have a dream about it at once! Thinking positively and being optimistic is good but you’ll have to put in some efforts being you actually being ‘thinking’.

Coming to the point of popularizing your website, you may surely go ahead and follow the above mentioned ‘real world’ stuff and let people know about you, but that’s not what is recommended! Believe me, the online bugs rarely tune in to the radio, watch TV or read newspapers! (I don’t do that either.) So now, we’ll have to practically begin ‘Online Social Networking’, one of the ways which will popularize your website and it practically involves lots of blogging, bookmarking, tweeting & pinging.

You need to create your web profiles at as many famous social networking websites as possible. To name a few:

There are millions of such websites available today and are purposely used for advertising!

Social networking sites have proven themselves practical and effective forms of advertising.

Social networking sites allow businesses to connect with both customers and other associated businesses. (You understand? By linking to other businesses in the same or related fields, you have the opportunity to form mutually beneficial alliances and chances to cross promote.)

The biggest advantage of using social networking sites to promote your business is your ability to build a network of loyal clientele.

Moreover, your profile allows you to keep your customers up to date on events, specials and other useful information.

Social networking sites take “word of mouth” online, and businesses have much to gain by it.

The Internet never closes, so advertising through social networking sites has the potential to reach many more customers than using traditional forms of advertising. If you run an ad on the radio, it will only run as many times as you pay for it, but your profile can be viewed an infinite amount of times online. Businesses can also advertise on some social networking sites using traditional forms of Internet marketing such as pay per click, but you see – that’s a ‘paid’ one.

That’s all for today… See you t’rrow!

~**~