Search Engine Optimization & Social Media Optimization Updates: SEM

Showing posts with label SEM. Show all posts

Search Engine Optimization – Yahoo!

11:27 AM

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Today's Inspirational Quote:

"Even a happy life cannot be without a measure of darkness, and the word happy would lose its meaning if it were not balanced by sadness."

-- Carl Jung

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Search Engine Optimization – Yahoo!

No!

We aren’t going to optimize ‘Yahoo!’ – We’re trying to optimize our website for ‘Yahoo!’

Google’s Search Engine is obviously something that we mostly consider when dealing with SEO of any website and obviously again, Google is the one used by most of internet audiences, but this thought should not limit us in our optimizing processes. Indeed Google is top listed search engine around the world but ‘Yahoo!’ & ‘Bing’ too deserve attention, don’t you think so?

‘Grossly putting, almost 35% of internet population uses search engines other than Google!’

Yahoo is one of the best search engines after Google, so it is very important to ensure that Yahoo is giving your site a good rank, because a site that is well optimized for Yahoo will also rank well in other search engines.

Yahoo! is the second biggest of the three major engines and includes an enormous network of websites.

There are a few differences between Yahoo and other search engines – So, let’s dig out a little into dealing with ways to conquer Yahoo! Search…. Here we go!

To optimize and rank highly on Yahoo!, as with any of the major engines, specific areas need to be addressed. On Yahoo! the major areas are as follows:

The Factors

Keyword density (We’ve covered keyword concepts earlier, refer to them for details)

Let me get the links for you:

http://seo-vempower.blogspot.com/2009/12/seo-session-part-13.html

http://seo-vempower.blogspot.com/2009/11/important-of-quality-content-using.html

http://seo-vempower.blogspot.com/2009/12/seo-session-part-12.html

http://seo-vempower.blogspot.com/2009/11/tagsan-introduction.html

Note-Worthy Note: Research says that Google and MSN work on partial matching of keywords: this means that they recognize a "partial" keyword as well. Example: the word "cake" may also be listed when searched for the plural work "cakes", making no difference between singular or plural keywords. Or recognize the partial keyphrase in the word "cake" in the phrase "Cakes & Bakes".

Yahoo works on ‘exact match’ phenomenon: they recognize only an exact keyword or keyphrase – A plural or more words represent completely another match.

Site structure: On no other engine is site structure more important than on Yahoo! Arrange your pages in the order of priority!

Backlinks: Having a solid backlink count from relevant sites is a major factor on Yahoo!

Tags: For Yahoo Meta tags are very important… Don’t miss them.

Domain Demand: Register your domains for 2-5 years, not 1 year and get a domain with as less dashes as you can. Dashes are not adored by Yahoo!

Web links: Use search engine friendly URLs.

Content is the King again: Quality content is a MUST for Yahoo listing.

That’s all for today, thanks!

V-Empower Inc: Topic Today: Search Engine Optimization – Yahoo!

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DoFollow WebPages

11:53 AM

Do follow:

Its’ perfectly plain English!

Yes, it does mean: ‘Follow me’ …you are right!

Yesterday, we’ve been through the topic ‘No follow’ which actually dealt with the reverse concept – it is indeed the exact opposite term. You know how NoFollow works, who it affects and what all it does… pretty simple, wasn’t it? Well, today we’ll be studying this ‘do follow’ thing. And believe me when I say, ‘this is more than simple’ seriously.

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Today's Inspirational Quote:

"Character is doing the right thing when nobody's looking. There are too many people who think that the only thing that's right is to get by, and the only thing that's wrong is to get caught."

-- J.C. Watts

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Do follow: Characteristic Features:

Search engines do follow all the posted links on a webpage.
Search engines do get influenced by the host’s PageRank when ranking the guests’ website page.
Search engines do index the link which apparently means ‘indexes the concerned website.’

Note-Worthy Notes:

Do follow has exactly the same characteristic features as a site would have if it hasn’t been assigned the ‘no follow’ attribute.
‘DoFollow’ is not an HTML attribute.

‘All websites who DO NOT have the attribute ‘NoFollow’ are ‘DoFollow’ by default.’

To put it plain: Either a website is honoring all its comments with links included by influencing its ranking by their own PageRank or disallowing it. If a website allows, it is defaultly doing the ‘DoFollow’ job. A page particularly assigned the ‘NoFollow’ attribute may allow indexing but disallows PageRank effect on its guest websites.

The Opposite Words: NoFollow X DoFollow

Find few interesting articles on NoFollow here... Read them all, you’ll just gain more understanding on the concept:

http://www.deondesigns.ca/blog/do-follow/

http://www.utheguru.com/relnofollow-steals-from-the-good-do-follow-is-robin-hood

http://www.inlineseo.com/blog/2008/03/15/what-is-dofollow-what-is-nofollow-follow-along-and-see/

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Two blondes are walking down the road when one says 'Look at that dog with one eye!'

The other blonde covers one of her eyes and says 'Where?'

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If you want to post a blog or comment on a blog with an aim to gain through the host websites’ PageRank, search for the blog which DO NOT have the ‘NoFollow’ attirbute. It’s simple as I have already told. Go to Google.com and use these keywords: dofollow blog, do follow blog, dofollow blog list, do follow blog list, dofollow websites, etc

IMPORTANT: You may as well use your own brains and come up with keywords which can help us in our job – do post them to me as ‘comments’ to this blog for the benefit of all readers & me.

Also submit your blogs to ‘DoFollow’ directories like:

http://www.followlist.com/

http://www.dofollowblogs.com/

Find lists of DoFollow blogs, social networking websites, article submission websites, bookmarking sites & more @ http://www.squidoo.com/dofollow

Search for more online yourself… Good Luck!

V-Empower Inc: Topic Today: DoFollow

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Doorway Pages

1:11 PM

Doorway Pages:

Yeah, you got me right!

These are sort of doors (available only online) directing you into ‘unwanted’ web pages!

‘Doorway pages are designed primarily for search engines, not for human beings.’

Talking technically doorway pages are web pages which are stuffed with keywords to rank top in search engine results BUT they aren’t worth using! Call them temporary web pages because the instant they appear, they start redirecting you to other page automatically or test your patience by requesting you to click to proceed!

Doorway webpages are basically created for spamdexing, i.e., for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. Doorway pages are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages, etc.

‘Doorway pages use some form of cloaking, which is a big NO-NO in SEO.’

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Today's Inspirational Quote:

"Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new."

-- Brian Tracy

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Like say we did a search for "Wallpapers" and choose the top-most link from the search result result page – a click on the link will take you to the doorway page which has our ‘search term’ but doesn’t have any wallpapers – then we are automatically redirected (thanks to the fast meta refresh command) to a new website which isn’t something you want! (You may sometimes be requested to click somewhere to reach your target.)

As you’ve seen that users don't arrive at the goal page in the first go – there’s a gap between the entry and the goal page... that’s why these pages are called "bridge pages" or "jump pages" (from user’s point of view).

*Search engines DO NOT accept pages using fast Meta refresh and so doorway pages are referred as SPAM.

Note-worthy Notes:

Doorway pages are pages that have been designed for one purpose only: To rank high in the search engines for a particular keyword.

Usually their design is relatively simplistic and includes a lot of text, but contains very little graphics or other fancy effects. Their text often consists of the same phrase(s) being repeated over and over again to just rank high in search results.

Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of webmaster guidelines.

A search engines’ aim is to give its’ users the most valuable and relevant search results. Therefore, they can’t tolerate practices that are designed to manipulate their techniques and eventually performing poorly in their sole responsibility.

A doorway page is no more than a one-page click-through advertisement for a website.

Doorway pages act as giant banner ads – They’re frustrating… An instant response would be to look up for the close button. Doorway pages an one-way street - you can arrive to a the website via them, but if you come to the site by using other entrances, you'd see no trace of the existence of these pages.

‘Doorway pages are, in a nutshell, BAD SEO.’

Reason to use doorway: Many sites base their designs on Flash, JavaScript and plenty of images which may surely please the eyes of the visitors, but technically talented search engines don’t understand them and so our so called ‘SEO Experts’ try to fool the Search engines by challenging their techniques.

Mind it: Getting blocked or banned (for an indefinite period) is the only punishment then, so better BEWARE!

The search engines initially tolerated this behavior, but as their databases started getting filled with doorway pages they realized that these pages would quickly conquer the top ranking spots replacing the deserving websites, apparently reducing the quality of their indices which eventually would lower the value of the search result itself, resulting in users abandoning the search engine!

So search engines started removing them!

Being an optimizer myself, I would recommend that you focus on optimizing your actual content pages instead of creating doorway pages. While doorway pages can only be used to attract traffic from the search engines, a well-optimized page that has good content can get visitors from the search engines AND make people spread the word about your site.

Thanks!

V-Empower Inc: Topic Today: Doorway Pages

V-Empower Inc - Topic Today

3:16 PM

V-Empower's Topic Today:

Topic Today: Links, links & links

Topic Today: Important of quality content using the right keywords

Topic Today: Tags

Topic Today: Site Map & its Importance

Topic Today: SEO Work-Flow-Process-Plan

Topic Today: Tweeting

Topic Today: Novel ways of Networking

Topic Today: Vending Videos with Video SiteMap

Topic Today: Blog & Blogging Tips to attract Traffic

Topic Today: Robot.txt and It's Importance

Topic Today: NoFollow Blogs

Topic Today: Advantages of Social Networking

Topic Today: Doorway Pages

Topic Today: DoFollow Websites/Webpages

Topic Today: Search Engine Optimization - Yahoo!

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SEO – Session Part II

5:43 PM

SEO – Session Part II

Hello Friends!

What’s up? How is your SEO practice going?

Well, coming back to our sessions….

In the last session we saw what the whole SEO chart looks like and listed down the steps that show the complete SEO work flow. Planning-wise forth coming sessions would be discussing each single element of the SEO concept in detail. We already know how SEO help us and our websites in attaining the desired goals, so now let’s check what each component of this flow chart does!

To begin with, we have seen that SEO is basically of 2 types – On-Page SEO & Off-Page SEO.
So, let’s try to answer questions like…

What tasks are taken care by these two individually?

How are they advantageous to us/our websites?

What are the differences between them?
Coming to the first question, I will first show the tasks that each does.
On-Page SEO involves:

Website Evaluation
Competition Analysis
Keyword Optimization
Website Optimization
Pay Per Click and
RSS Feeds

The first step of SEO, ‘Website Evaluation’ seeks to find out the current status of a website – It actually looks into every minute detail and as you may think, involves a whole lot of research & analysis work.

List of particulars that Website Evaluation explores:

Google Page Rank
Alexa Traffic Rank & Traffic Rank in other countries
Blog availability & ranking
Total number of Inbound Links
Number of Bookmarks in various bookmarking webites.
Availability of website (company) profile in high-ranked social networking websites.
Website submission in different directories.
Rss Feed
Back Links from Yahoo, Google & Msn
Site Map
HTML Tags & their efficiencies
Number of Images the website holds and their particulars
Domain Registration details
Google Crawl Date
Keyword competence
Number of Index Pages in Yahoo, Google & Msn
Back links count to your website from Yahoo, Google & Msn
Websites that get traffic to your website
Keywords responsible for your presence in search engines
Site Demographics & more…

We shall look into the detailed step-by-step evaluation process in the forth-coming sessions.

NOTE: You will also have to do ‘WebSite Evaluation’ of your competitors & make sure you give them a tough competition or better beat them by implementing V-Empower’s unique SEO tactics.
Good Luck!

Important Note: Guys don't worry if you missed the sessions, by clicking the image below you can see all the training sessions from the Beginning.

That’s all for today folks!

V-Empower Inc. – SEO Training Session Part III

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SEO – Session Part I

7:10 PM

SEO – Session Part I

An Introduction

Let’s get started!

SEO is an acronym for ‘Search Engine Optimization’, it may also refer to the professional SEO guy, call him ‘Search Engine Optimizer’.

Now you may be wondering, what does it mean or what does an optimizer do?

Defining in simple terms, SEO is just a way of optimizing your website, optimizing in the sense, making a new or re-designing an existing website in such a way that it becomes ‘Search Engine Friendly’ – it involves changes in content & images, keyword analysis and research, coding / re-coding of HTML tags, website submissions in directories, e-marketing through links building, and many more. Few of the afore mentioned terms belong to ‘off-page SEO’ while a few list in ‘on-page SEO’; so, as you see:

SEO has two sides:

1. On-Page SEO

2. Off-Page SEO

The desired result for a SEO campaign is getting good ‘traffic’ to your website which automatically gives credibility and value to your website. It is actually the core that gives you everything that you would want from your website. SEO is more preferable because it is FREE or rather less-expensive method of publicizing your website.

Let’s see how SEO helps your website:

SEO brings visibility to your website.

Attracts traffic to your website benefiting you in terms of productivity or revenue.

SEO improves the quality of your website in all terms, may it be presentation-wise, functioning wise or outlook – it gets your site in the perfect form.

There are many more advantages of SEO, which you’ll understand in the forth-coming sessions.

That’s all for the day folks!

Important Note: Guys don't worry if you missed the sessions, by clicking the image below you can see all the training sessions from the Beginning.

V-Empower Inc.

Here’s a rather detailed chart showing clear SEO – Work flow:

Connect with V-Empower Inc. on Social Networking websites:

Search Engine Optimization – Yahoo!

DoFollow WebPages

Doorway Pages

V-Empower Inc - Topic Today

SEO – Session Part II

SEO – Session Part II

SEO – Session Part I

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