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SEO is an acronym for ‘Search Engine Optimization’, it may also refer to the professional SEO guy, call him ‘Search Engine Optimizer’.

Now you may be wondering, what does it mean or what does an optimizer do?

Defining in simple terms, SEO is just a way of optimizing your website, optimizing in the sense, making a new or re-designing an existing website in such a way that it becomes ‘Search Engine Friendly’ – it involves changes in content & images, keyword analysis and research, coding / re-coding of HTML tags, website submissions in directories, e-marketing through links building, and many more. Few of the afore mentioned terms belong to ‘off-page SEO’ while a few list in ‘on-page SEO’; so, as you see:

SEO has two sides:

1. On-Page SEO 

2. Off-Page SEO

The desired result for a SEO campaign is getting good ‘traffic’ to your website which automatically gives credibility and value to your website. It is actually the core that gives you everything that you would want from your website. SEO is more preferable because it is FREE or rather less-expensive method of publicizing your website.

Let’s see how SEO helps your website:

SEO brings visibility to your website.

Attracts traffic to your website benefiting you in terms of productivity or revenue.

SEO improves the quality of your website in all terms, may it be presentation-wise, functioning wise or outlook – it gets your site in the perfect form.

There are many more advantages of SEO, which you’ll understand in the forth-coming sessions.

That’s all for the day folks!

Important Note: Guys don't worry if you missed the sessions, by clicking the image below you can see all the training sessions from the Beginning.


V-Empower Inc.

Here’s a rather detailed chart showing clear SEO – Work flow:


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