SEO – Session Part III

Morning guys!

How is it going?

Coming back to our sessions…. As promised, we’ll today take a deeper look into Search Engine Optimization’s first unit – WebSite Evaluation.

You’ve already seen many number of analyses it involves; today we’ll be dealing with practical research and also learn how it helps us in understanding the status of our website.

To do a full-length ‘website evaluation’ at once and get all results with literally no effort (and actually no proper understanding) you may use http://www.websitegrader.com/. Now don’t run away to check your favorite website – we’ll surely do that, but later! I recommend you to understand the concepts first before you begin using them (being wise!)

You know this is best for you – after all, what good are the facts for you, if you do not understand them.

Here we go!

Google PageRank:

1. PageRank is a numeric value that is awarded to a webpage by Google.
2. Ranking ranges from 1 to 10, 10 being the best, proving page’s excellence and so, 1 as you can guess is the lowest rank a webpage can get or let's say, '1 is a rank proving a webpage to be of very low value' – well, that’s from the point of view of SEO ONLY.
3. PageRank is one of the methods Google uses to determine a page's relevance and importance by considering more than 500 million variables and 2 billion terms. 
4. PageRank matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor though… but an important one!

Google calculates a page's importance from the votes cast for it: When one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be.

You need to have the ‘Alexa tool-bar’ installed in your web browser to know any webpage’s rank. You can download it online for FREE from http://www.quirk.biz/searchstatus/

NOTE: The other rankings like Alexa Traffic Rank & Traffic Rank in other countries can be found from the Alexa Toolbar itself.

You must have noticed that website research and analysis also checks for the websites availability in various blogging / social networking websites. Its’ done and it is indeed a very important step towards driving traffic to your website. Major websites prioritize creating a profile in the following websites as it gives maximum exposure to your site:

• LinkedIn
• MySpace
• WordPress
• Digg
• Del.icio.us
• Facebook
• Twitter
• YouTube
• ZoomInfo

There are many more and it is advisable that you create as many number of social profiles as possible – It helps you become more famous eventually getting more hits!

That’s all for the day folks!

Good Luck!

Important Note: Guys don't worry if you missed the sessions, by clicking the image below you can see all the training sessions from the Beginning.  

V-Empower Inc. – SEO Training Session Part III
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